Gestion des données

Take advantage of the no code ETL and data virtualization of the CDP to create custom B2B and B2C models.

No code Customer Data Platform:
The CDP module facilitates the B2B or B2C models implementation through data virtualization capabilities

• Break down data silos by collecting and historising customer data.
• Share your customer knowledge either to the users or to your IT ecosystem.
• Secured data access by setting up the accesses or by locating the database in situ.

ETL natively integrated to the CDP:
The ETL module offer the various tools for data collection : polymorphic API, 70+ connectors, import capacities via queries or flat file.

• Collect nonstandard data from multiple data sources.
• Standardize your data to ease deduplication and unification processes.
• Set up a unique or multiple reference to facilitate identity resolution and avoid duplication.

Advanced DQM in addition to ETL:
The Advanced DQM module, in addition to the ETL, allows to set up a rule glossary for correcting inaccurate data.

• Improve segments, scores and accuracy through corrected data.
• Optimize communication by using enriched data.
• Merge master/slave profils after having been rectified.