Interview ADA Cosmetics, winner Innovation Awards EquipHotel Paris 2024
©Ada Cosmetics
Introduce your company and its business
Founded in 1979, ADA Cosmetics is one of the world’s leading companies in the hotel cosmetics industry. We specialize in sustainable, innovative, and skincare-driven solutions that elevate the guest experience in hotels around the globe. Sustainability, innovation, and skin health are not just values for us – they are our daily passion. With over four decades of experience, we are shaping the future of hotel cosmetics.
Presentation of your award-winning product
Our new pump for dispenser systems is the result of true innovation and research. It tackles two major challenges of traditional pumps: hygiene and sustainability.
Unlike conventional pumps made from mixed materials, which cannot be recycled and are usually destined for incineration, our pump is made entirely from one single material – even the spring, typically made of metal, is crafted from plastic. This makes the entire pump 100% recyclable, supporting a true circular economy.
At the same time, it sets new standards in hygiene. Especially in hotel bathrooms, cleanliness is crucial – and our pump reduces hygiene risks that are often overlooked. It’s a small innovation with a big impact – for hotel guests and for the planet.
What did you expect from your participation in the Innovation Awards ?
We wanted to show the world that true innovation solves real problems. With our new pump, we addressed both a hygiene issue and a sustainability issue – problems that many people aren’t even aware of
Our goal was to raise awareness and start a conversation. This pump helps protect hotel guests and the environment at the same time. The Innovation Awards were the perfect platform to share that message.
©Ada Cosmetics
How does it feel to receive an award voted on by both the jury and professional visitors?
We are incredibly happy – and genuinely proud. The fact that our innovation convinced not only the expert jury but also the professional visitors shows just how relevant and impactful it is.
This dual recognition – both analytical and emotional – confirms the value of what we’ve created. It also shows that the professional audience truly understands what our innovation can achieve.
What has the award brought you in terms of business?
An award is more than an honor – it’s an opportunity to open doors. When it’s presented by such a prestigious institution, it adds even more credibility and visibility.
It has helped us bring our innovation – the mono-material pump – to a broader audience. Especially with a technical topic like this, the award helped us initiate valuable conversations and raise awareness of what’s possible in sustainable product design.
©Ada Cosmetics
What advice would you give to an exhibitor who wants to apply for the Innovation Awards ?
Be bold. Submit an innovation that truly helps people – not just your customers, but their customers too. Think about the real challenges guests are facing. What problems can you solve for them?
If you’ve developed something that truly makes a difference, tell its story – clearly, honestly, and with passion.
Do you have an anecdote to share ?
After winning the award, our team was so overjoyed that they literally walked through the exhibition hall singing – it was a moment of pure celebration and team spirit.
That evening, not just the booth staff but our entire management team, including our CEO, joined the celebration. The energy was electric and the joy unforgettable. This award means a great deal to all of us – both professionally and emotionally.
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