A solid and elegant history

Harmony and teamwork that create life synergies

MaxDivani is like its sofas.

It has a solid body, built on its 60 year experience, a flexible soul that allows it to move gracefully between tradition and innovation, and a smart suit made of tightly woven precision and design.

Our history began over half a century ago in Altamura, a place that, thanks to its workers’ passion and toil, has been recognised as being the upholstered furniture district of Murgia.

It was here in 1956 that the founder, Rocco Ferri, began MaxDivani, a company that affirmed itself immediately for its higher quality handcrafted sofas.

Team harmony that creates harmony of life

The company has grown alongside its production output over the years. The tenacity and vision that the founder, Rocco, has been able to instil in future family generations of Ferri and collaborators, has taken MaxDivani from being successful in Italian living rooms, to an international level.

The excellence it has reached was the result of a tight in-house team, who work enthusiastically, as well as a network of carefully selected Italian collaborators who bear our same original values.

Designers, planners, craftsmen, wood and metalworkers, architects and interior decorators form the precious puzzle, which will become the centerpiece of your living room.

Sharing and making luxury craftsmanship, design, and originality of Made in Italy sofas accessible, without cutting corners on comfort and quality are the challenges that the market has entrusted us with. Our mission is to improve the quality of life of everyone we’ve chosen.

MaxDivani still has lots to tell, so we invite you to make yourself comfortable – after all, it’s what we do best!

Style choice, quality confirmation

The MaxDivani design sofas and armchairs collections offer a variety of different combinations, styles, materials and details to choose from to enhance your most beautiful moments of life.

The designer’s traits, the designers’ technique, the experience of the master craftsmen and the precision of the upholsterers combine to create the exclusive design MaxDivani sofas.

Rich in comfort and essential in lines, MaxDivani Italian sofas blend with the atmospheres of home, renewing them and raising them to a new and higher level of quality.

The preciousness of everyday life

High quality for everyday life

In a home, the living room safeguards the most precious moments of our lives, those made up of conviviality, creativity, intimacy and passion.

MaxDivani’s mission is to valorise these moments, materialising them in welcoming, comfortable, and original shapes.

Our goal is to make the extraordinary an affordable experience for everyone. MaxDivani shares with its master craftsmen, designers, and collaborators, the commitment to produce high quality sofas that become an emblem of beauty in everyday life.

A quality sewn dress

The choice of upholstery is the meeting between the style of those who give life to the living room and the style of those who will live it, for this reason we create the Maxdivani upholstery with the aim of offering a variety of possibilities ready to meet every taste or requirement.

The selection of materials for the upholstery of the sofas in leather and fabric is complemented by carefully crafted work of cutting and sewing by master Maxdivani upholsterers who are the added value that only a fully Made in Italy package can offer.

Upholstery for Leather Sofas

The leather sofa Maxdivani models are designed to blend style and practicality. The finest leather is treated to preserve the maximum softness and naturalness ensuring durability and versatility.

Protected Leather

Easy to use and to maintain, it is ideal for those who see the sofa as a safe place in a rapid and dynamic life. It is covered by a thin protective layer which is able to protect it from stains, combining the advantages of naturalness and softness with good resistance to wear and fading.

Semi-Protected Leather

A greater delicacy which corresponds to a higher preservation of naturalness. The texture shows the original characteristics, offering unique features to the sight and maximum softness to the touch.

Natural Leather

Veining, wrinkles, grain differences are discernible on this type of leather authenticating the careful conservation work of the original values of this leather. Each mark is a feature that proves the genuineness and the great quality of the leather and workmanship.

Upholstery for Fabric Sofas

For the upholstery of our fabric sofas, we make a careful selection of the most natural flax, cotton, wool and viscose fibres, with the aim of achieving a well-balanced combination of elegance and practicality.

Most of the Exclusive Collection models are designed to be either completely or partially removed, so you can live in a prestigious living room with the weightlessness of everyday life.

All the Maxdivani upholstery fabric is accompanied by clear care labels with washing instructions to ensure that the natural fibres maintain their softness and naturalness over time.

The value of our home to give value to yours.

A race which arrives right to the finish line of excellence

The Made in Italy sofas by Maxdivani are the result of a passionate passing of the baton between designers, engineers, carpenters, blacksmiths and upholsterers.

Each person plays a significant role, putting all their creative and operational potential into the company to create a product which has been thoroughly tested to be durable and comfortable, enjoyable and defined, following the tradition but gazing towards the future.

Design and Planning

Our handmade sofas are created from the original ideas of our designers. Professionals of style imagine welcoming lines from which the elegance of the classics and the encouragement from modern trends arise.

This skillful balance is maintained thanks to the intervention of designers who interpret the ideas into 3D visualizations.

Here, the images begin to take shape, materializing into those prototypes which after being thoroughly tested and modified, reach the highest standards of comfort and stability, becoming the emblem of Made in Italy sofas.

Assembly and Upholstery

The project continues to pass into the experience of the master carpenters who are entrusted with the creation of the wooden framing.

The supporting skeleton of our handmade sofas are assembled by hand, consequently a soft core is modelled into the single specimen models, creating a balance between polyurethane foam and goose-feather filling to ensure maximum comfort.

Cutting and Sewing of the Upholstery

The selection of leather and fabrics, the treatment process and sewing operations become particularly important when you are aware that a unique and original outfit is being crafted from a project which has been produced from hard work, study of forms and passion for detail.

The care that the designers and craftsmen of Maxdivani dedicate to creating the upholstery of the sofas which are completely Made in Italy, allow to create models that can leave an unmistakable sign in any environment.

At the end of the various stages of production, the handmade Maxdivani sofas are ready for the last stage of their winning race: cutting the finish line of excellence arriving into your homes.